EDUCATION:
University of San Francisco // Master of Fine Arts - Writing, 2016
University of North Texas // Bachelor of Arts in English - Creative Writing, 2012
PROFESSIONAL EXPERIENCE:
Copywriter // LDWW August 2020 – Present
Director of Communications // Brondell Inc., San Francisco // CA May 2019 – Ausust 2020
· Drive email marketing campaigns and promotions – CTR averaging 8%
· Manage and maintain organic and SEO marketing growth for company ecommerce site
· Devise and maintain copy standards and style guide across digital, print, technical specs and manuals
· Participate in PR and media appearances/interviews as SME on behalf of Brondell
· Draft press releases for new products and company news items
Copywriter // Brondell, Inc. San Francisco // CA August 2018 – May 2019
· Wrote and maintained company blog and website copy, optimizing for SEO
· Wrote PPC, display and email ad copy for all promos and marketing campaigns
· Wrote sales copy for product packaging, displays and signage
· Crafted engaging copy for annual product brochure
· Responsible for creating and maintaining consistent, on-brand company voice
Contributing Author // Forbes, Jersey City // NJ
· Write engaging content over topics in communications and copywriting
· Participate in Forbes Expert Panels over topics in modern communications and marketing
Office Administrator // Trust for Public Land San Francisco // CA September 2013 - Present
Facilitate communications across multifaceted corporate office
Arrange and coordinate internal office / staff events
Manage projects within marketing, philanthropy and finance departments
Writing Instructor // University of San Francisco San Francisco // CA August 2016 - January 2017
Composed fifteen-week syllabus with intellectually and culturally diverse reading list
Taught weekly writing workshop of 20+ students
Reviewed weekly writing samples and essays, grading grammar, style, and content
Facilitated weekly out-of-class reading showcases
Marketing Manager // Rosenhouse Group PC Dallas // TX September 2012 - August 2014
Wrote weekly blog and devised social media strategy over Facebook, Twitter, and Reuters
Managed redesign of website consisting of writing and graphic design over 6 pages
Crafted concept-driven B2B email marketing campaigns
Managed email marketing flows and promotions
SKILLS:
Short and long form copywriting // Digital advocacy and content management experience // Trained in strategic thinking and critical analysis // Well versed in Microsoft Office, Thomson Reuters Practice, and Adobe CS // Proficient in HTML and CSS // Strategic SEO and organic rank expertise // Strong record of crafting engaging and effective print and digital copy
OUTREACH // ACHIEVEMENTS:
Volunteer Social Media & Marketing Coordinator // LGNA Dallas // TX January 2012 - August 2014
Managed social media accounts across Facebook and Twitter, resulting in 30% increase in membership
Blogged for local businesses
Worked with local businesses to help connect them to the community through the LGNA
Writing Achievements
Published work has appeared in: The North Texas Review // The Pacific Review // The Cimarron Review, Blotter Magazine // Printer’s Devil Review //The Ottawa Object, Emerald Coast Review // H.O.W. Journal // Miami University’s Literature for a Cause Anthology // IDK Magazine // and Puff Puff Prose Poetry and a Play Anthology Vol. III– (2012 – 2017)
Won prize in fiction at the 2016 AWP Intro Journal Awards
Wrote a feature-length screenplay which was optioned in 2010